Unilever, the FMCG giant is investing two-thirds of the £1.75bn it plans to save through efficiency programmes into marketing and digital, while the other third “to trickle down to the bottom line”, according to new CEO Alan Jope. Speaking on an investor call today (31 January) Jope explained that a […]
Find out how your business can benefit from the power of strategic marketing. Are you a CEO, Managing Director or Head of Marketing thinking about outsourcing some or all of your marketing services? Don’t know where to start? What results to expect? Or what the potential investment might be? Talk […]
Why Content Marketing? Content marketing leaders experience 7.8 times more site traffic than non-leaders. Content produces brand recall, which increases engagement. Content marketing costs 62% less than outbound marketing, but generates more than three times as many leads. 61% of consumers’ buying decisions are influenced by branded content. **CLICK […]
The world of SaaS is constantly changing, so we want to know: what are the key SaaS trends we should expect to see in 2020? SaaStock brings together the brightest minds in SaaS – so where better to pick their brains about the SaaS trends we should know about for […]
Ever consider the natural link between accessibility and SEO? What if I mentioned that £17Bn worth of online commerce was the measure of that impact? Interested now? Thought so! Here are just a few of stats to demonstrate the value connecting your SEO strategy with accessibility best practice: * 13.9 […]
Over the years we’ve participated in, advised on, or studied hundreds of digital transformations. In doing so, we’ve gained a perspective on just how difficult true digital transformation really is and what it takes to succeed. Digital transformation is not for the faint of heart — the unfortunate reality is […]
As brands and agencies get to grips with the new reality of producing ads in lockdown, CR investigates the challenge of homemade advertising and the ways it might change the industry in the long run With directors and creatives locked indoors for weeks on end, agencies have had to rethink […]
As the world gets to grips with the new normal of a massive proportion of the population working from home – which may outlast official lockdown – the ongoing impact of COVID-19 is reshaping the workplace landscape for workers of all types. Many in the workforce in the UK and […]
Up to 50,000 new sellers have signed up in April, with fast trade in everything from home office supplies to baking kit and dumbbells to hot tubs More than 50,000 new businesses have signed up to the UK arm of online trading site eBay in April as independent retailers seek […]
In the midst of a pandemic, nothing is more important than accurate and up-to-date information and trustworthy communication. Quality data, robust analysis and reputable guidance are the cornerstones of every good planning effort and should be at the heart of all your Covid-19 response measures. As a business owner, you […]