Click for some wise words to fire up your weekend. #FearlessFriday | Breathe, said the wind. How can I breathe at a time like this, when the air is full of the smoke of burning tires, burning lives? Just breathe, the wind insisted. Easy for you to say, if the […]
Marketing is like a first date. If all you do is talk about yourself, there won’t be a second. Yes, at some point we all hope our ideal customers will look longingly into our eyes and say, “So right, enough about me, tell me more about you.” But that’s not […]
The ABCs of Marketing ROI – Or How NOT to Sell a Luxury Travel System And, by luxury travel system, I mean a pram. For those not in the know, high-end pushchairs can easily retail for over £1,500. And the success of manufacturers like Silver Cross, Bugaboo and Stokke makes the […]
Mistake #1 To improve revenues, businesses add to the size of the sales team. The intention is good – to drive more sales – however, underperforming individuals, poor training efforts and lackluster hiring practices are not weeded out of the business first. This leads to greater expense and a negative […]
What if business resources are limited but you want to take sales performance to the next level? Don’t despair! If revenues have plateaued recently, here are 5 practical actions you can take to revive those flagging sales figures… 1. Reframe what your business is actually about. Think creatively about how […]
Client-Side to Agency – Should You Make the Hire? Definitely! And here are four compelling reasons why: Despite limitless creative potential, client-side marketers know how to operate successfully within the confines of a brand’s needs. Great for accounts with tight briefs regarding strategy, identify, budget, etc. Client-side marketers don’t get […]
Watch this space! Wonderland is up to something extraordinary. Intimate, provocative, soul-stirring? And that’s all before the first course! As you know me, it won’t come as a surprise that this event will be a bit different and special. Details to come. Don’t miss this one!
Winning new business is no longer a solo sprint Have you noticed that selling has changed from 100m sprint to a 4x100m relay race? The internet has revolutionised the way businesses purchase products and services and transformed the way B2B companies sell. It’s no longer just about the Sales team. […]
WOW – Women of the World festival is coming to Chester! Taking place May 20 – 21 at Storyhouse, Chester’s brand new £37m theatre, cinema, arts centre and library, Women of the World Chester will see leading female voices from across the region discuss, debate and celebrate the theme of ambition and […]
Who is attending #WOWChester this year – the inaugural conference event at Chester’s new Storyhouse performing arts complex? Find me there Friday, 19 May 2017 representing the AMAZING social enterprise Rocking Ur Teens CIC. I will be part of the Schools’ Day pre-conference event, exhibiting in the main hall Marketplace. For those not yet […]